Role: Design Director

Year: 2017-2024

In this position, I stewarded the brand’s visual identity across a wide range of products and platforms, including online, video, print, environmental spaces, and social media. In collaboration with the tech team, I helped maintain the site and implement new technologies. I built presentation decks and presented creative concepts to media outlets, produced multimedia content for brand platforms, and edited videos in After Effects and Premiere. Additionally, I served as a videographer and editor for celebrity visits.

— Position achievements:

• Maintained an average of 40 million page views per month via implementing new SEO strategies and interpreting analytical data.

• Created over 1,200 Google Web Stories that resulted in an impressive increase in organic traffic with over 30 million page views overall for the new initiative that resulted in a 3-year partnership.

• Implemented multimedia templates and new schedules for social media channels that resulted in an increase in campaign click through rates.

• Improved organic traffic strategies as referral traffic was declining.